is a single-day festival meant to inform about contemporary Ukraine, which took place in the centre of the Austrian capital in October 2019. In addition to the music programme and a 3D installation on the facade of the Leopold Museum, the Ukrainian Institute has also organized a special bike station to introduce Ukraine to the visitors of the event through virtual reality. By putting on VR-goggles, Austrians and guests of the city could "cycle" around Ukrainian cities with 360° view and see Ukraine's most beautiful places. Now, this journey is available to every owner of a smartphone and VR-goggles."We are constantly looking for new ways and means to tell foreign audiences about contemporary Ukraine, and we are glad that technology is helping us do it. Virtual reality opens up a significant storytelling aspect and provides the user with an immersive approach, in other words, it plunges you into a different reality. Such interaction gives an invaluable experience since it engages most of the sensory organs and stays in memory longer"
, says Tetiana Filevska
, the creative director of the Ukrainian Institute, explains. "So it's no surprise that this VR installation was in dire demand and there was constantly a line of people awaiting their turn."
MOON Studio, a creative company, has worked for over two months on the Ukrainian Bike Ride 360 ° project for the Ukrainian Institute.