International Cultural Diplomacy Forum
November 10,


International Cultural Diplomacy Forum is a professional platform to discuss current approaches to countries presentation on the international arena through the means of culture, and establishment of cultural relations.

The Forum will gather leading professionals from Ukraine and the world to exchange the best practices and find inclusive solutions of the new cultural diplomacy in times of crisis, global threats, and uncertainty.

During the Forum we will discuss:

Current approaches and existing instruments of cultural diplomacy
The role of cultural diplomacy in times of crisis, threats, and uncertainty
A common vision of the role of cultural diplomacy as a component of public diplomacy and international relations
10:00 – 10:20
Opening remarks
Dmytro Kuleba, Minister of Foreign Affairs of Ukraine
Olena Zelenska, First Lady of Ukraine
Volodymyr Sheiko, Director General of the Ukrainian Institute
10:20 – 11:20
Cultural diplomacy in times of crisis, threats, and the uncertainty
Walter Zampieri, Head of Unit for the "Creative Europe programme: Culture", in Education, Audio-visual and Culture Executive Agency.
Discussant: Olesya Ostrovska-Lyuta, Director General of the Mystetskyi Arsenal National Arts and Culture Museum Complex.

- The role of cultural diplomacy: why it is important to invest in intercultural relations in difficult times;
- Cultural diplomacy VS Intercultural relations;
- Role and relevance of culture in times of conflict and uncertainty.
11:30 – 13:00
Best practices of cultural diplomacy in times of crisis
- Examples of cultural diplomacy projects in times of crisis, threats and the global challenges;
- Successful cases from different countries;
- Effective cultural diplomacy tools to ensure the security and conflicts resolutions.


Melih Barut, Director at GDPNet, Yunus Emre Institute
PhD. Ondřej Černý, Director General of Czech Centres
Dr. Ulf Hausbrandt, Director of the Austrian Cultural Forum Kyiv
Volodymyr Sheiko, Director General of the Ukrainian Institute
Aušrinė Žilinskienė, Director of the Lithuanian Culture Institute (LCI)


Tetyana Filevska, Creative Director of the Ukrainian Institute
13:45 – 14:50
Global Soft Power Index
Steve Thomson, Insight Director of «Brand Finance». Leads the survey component of the Global Soft Power Index programme
Discussant: Oleksii Chuiev, Co-Founder of Business100, Partner at RepTrak Company in Ukraine

- Presentation of the Global Soft Power Index;
- Methodology for determining the Index;
- What countries are leaders in Soft Power, what factors make the country a leader;
- The role of culture in the Soft Power Index of Ukraine and development prospects for Ukraine.
15:00 – 16:00
Perception of Ukraine abroad: analytics & insights
Panel discussion


Alyona Getmanchuk, Director of the New Europe Center
Hennadii Maksak, Executive Director of the Ukrainian Prism Foreign Policy Council
Nataliya Popovych, Co-Founder of Ukraine Crisis Media Center, Founder & President at One Philosophy
Oleksandr Sushko, Executive Director of the International Renaissance Foundation


Alim Aliev, Deputy Director General of the Ukrainian Institute
16:10 – 17:20
Cultural diplomacy, image of the country and national security
- Cultural diplomacy as a component of national security;
- The place of cultural diplomacy in the processes of forming an image of the country;
- How cultural diplomacy should work in conditions of limited resources and why it should remain a priority.

Emine Dzheppar, First Deputy Foreign Minister of Ukraine
Sergiy Kyslytsya, Permanent Representative of Ukraine to the United Nations
Dr. Oleksandr Lytvynenko, Director of the National Institute for Strategic Studies
Dr. Vivian S. Walker, Executive Director of the United States Advisory Commission on Public Diplomacy


Volodymyr Sheiko, Director General of the Ukrainian Institute
17:20 – 17:30
Audience: representatives of the government of Ukraine, committees of the parliament, Ukrainian embassies abroad, international organisations, cultural and educational institutions, and analytical centres.

The International Cultural Diplomacy Forum is organised by the Ukrainian Institute in cooperation with the Ministry of Foreign Affairs of Ukraine.

The Forum will be streamed on the Ukrainian Institute's Facebook page.
The International Cultural Diplomacy Forum will be held annually.

01021, Kyiv, 20/8 Instytutska St.
+380 44 299 97 47